Helpful Tips to Transform Your Yoga Bio from Boring to Beneficial.
Short, sweet, and relevant to the audience are hallmarks of a great bio. Then, why are so many boring (and novel-like) yoga bios floating out there? Misunderstanding what makes a bio's subject (you!) compelling is a primary issue.
In this article you'll find a few quick fixes that will put your bio to work for you.
Yes, You're Selling Something.
A bio is an introduction that tells the reader what YOU can do for THEM. Essentially, a bio is a sales pitch.
I used to cringe at the word sales. I even told a previous boss early in my career (while holding back tears because it scared me that much), "I'm worried I'll never make it as a teacher because I'm not 'sales-y'." She didn't back down, and I'm grateful that she didn't. If I wanted to participate in the program, I had to learn how to sell it.
Looking back I'm glad she was firm on this. I learned a valuable lesson.
Yes, I was selling my services, and sales was and is an important component of what I do.
You can call it any thing you'd like - authentic engagement, finding your tribe, etc. - it's sales.
Sales doesn't have to be painful as long as you know clearly what you provide, who it is for, and why they want it.
Embrace relevance and brevity.
I lot of teachers don't have a clear understanding of what they truly offer. And if you don't know or don't clearly understand what you provide (and teaching yoga; isn't it because that can be found for free almost anywhere these days), your bio may be doing more harm than good.
Why do you do what you do? Usually we have this covered. It's something like "I want to share the impact yoga has made on me." Or, "I want to help other feel better." Or, "I want to inspire people to ..."
All of that is beautiful but it misses the point. A bio is not about you. It's about the reader.
The most important piece of information in your bio is inviting a prospective client to know what they will consistently get from you. The second most important piece is why they should trust you.
Consider this, "When I want ___________ I to go [insert your name here]'s classes." If you can't fill in the blank clearly and concisely, you may want to do a little more digging.
Along with clarity, another bio MUST is brevity. Most clients won’t read more than 4-5 sentences in a bio, and they are looking for the information that is most relevant to them (not necessarily your extensive credentials).
Every bio should:
Introduce who you are (to them!)
Address the priorities of the reader.
Share what they will learn from you
Sneak peak how they will feel after attending your class/workshop/etc.
Explain why this is important (again, to them) and why they can trust you.
Avoid these Bio Killers.
Bio Killer #1: One-Upping
Remember, you are not writing this bio for your peers OR to compare yourself to other yoga teachers.
Please this again. you are not writing this bio for your peers OR to compare yourself to other yoga teachers.
Bios that seemingly ‘one-up’ other yoga teachers feel negative, and more importantly, lack integrity. There are more upstanding ways you highlight your specialties without tearing down others.
Avoid this: Unlike many instructors, Jane's approach uniquely … blah blah blah.
Try This: Jane is highly sought-after for her unique approach to …
Bio Killer #2: Too Much Name-Dropping
Your clients likely don’t know everyone in your yoga lineage by name, nor do they really care. Dropping a lot of names in your bio bolsters your bio with THEIR achievements instead of your own, and does little to establish your own expertise and trustworthiness.
Remember they are choosing whether or not to use YOUR services (not your teacher’s) and your bio should reflect what your clients should consider as your area of expertise.
If you want to honor your teacher do so by sharing what they have taught you authentically and extending gratitude to them privately and publicly. But don't overwhelm your bio with it. Because, remember, your bio is bout your reader, and not your teacher. If you choose to use the name of a teacher be sure that 1) your teacher would approve of the mention, 2) select only the one or two teachers that are most relevant or influential to what your clients receive and 3) ensure the mention directly ties back to your unique offering.
Avoid this: Jane has studied with renowned yoga legends including XXX,XXX, and XXX.
Try this: Jane’s studies with XXXX informed her own perspective on [topic] which she is thrilled to share with her clients.
Bio Killer #3: Using the Same Bio for Every Gig
If you are leading a workshop on meditation at a yoga festival, it probably won't muster much confidence if your bio highlights your skills in sequencing and leading flow.
You don't have to reinvent the wheel every time you're hired. However, if you return to the first item in this list it's easy to understand why a few bios targeting specific audiences, or highlighting a specific aspect of your teaching or services might be useful.
Start with a bio that you currently use and make small tweaks to customize it for a specific gig or service.
Now, Attract The Clients You're Meant to Meet!
The practice of writing your bio, even something as short as four or five sentences, may actually cause you do to some soul searching. Concisely narrowing down who you are as a teacher, and why someone would want your services is an essential exercise in understanding what it is that you offer.
Once you understand clearly what makes you a remarkable instructor, the clients you are meant to have will more easily find you! In New Age circles it is sometimes called the 'Law of Attraction', but in the business world it's often called something else: branding.
Knowing what makes a product compelling, who wants it, and why they should have it are critical in positioning any product, including yoga services, in the right light.
Above all, allow your personality to shine through, keep your energy moving in a positive, helpful direction, and watch more people flock to your classes and invest in your services.
Want more help?
I have created a little program that helps you identify why you are remarkable and better articulate what you have to offer your clients. If you want a free copy of my online Irresistible Yogi mini-training click here!